Vérité is a boutique talent and retail advisory based in Miami, serving beauty, wellness, hospitality and luxury-retail brands across the U.S. and Europe. It was founded by Geoffrey Lecerf, a senior retail and hospitality leader with 25+ years building and running international teams — because every person on the floor shapes the brand.
25+ yrs — retail & hospitality leadership
U.S. + EU — markets, with 10+ years in the U.S.
Boutique — hands-on, senior-led, no middle layers
Originally from France, Geoffrey built his career inside major retail and hospitality organizations — leading client-facing teams, driving sell-through, and operating to corporate standards, KPIs and reporting. That operator's background is the difference: we don't just send résumés, we know what "good" looks like on the floor, at the counter, and in a buyer meeting.
A decade in the U.S. market has built a deep, trusted network across beauty, fragrance, luxury retail and hospitality — giving Vérité access to professionals who are often not actively on the market.
An operator's lens
About Vérité
"Every person on your floor shapes the brand. Our job is to make sure each one performs — and that you see exactly how, in real time."
— Geoffrey Lecerf, Founder · Vérité · Miami
How we work
At Vérité, excellence isn't optional — it's the standard. Our method is deliberate:
Strategic alignment — every person is evaluated for skill and brand resonance and cultural fit.
Rigorous evaluation — personal interviews, reference checks and, where required, compliant background screening.
Discretion & professionalism — every assignment handled with the confidentiality premium brands expect.
Real-time visibility — clients get a private portal (live schedule, sales vs. goal, photo visit reports) and the in-app Vérité Coach that coaches talent on the floor.
We deliver partners who perform — intentionally matched, carefully vetted, aligned for success.
One house, three branches
What started as in-store talent has grown into a single, accountable partner — from shelf to floor:
Vérité Talent — in-store talent & leadership: direct hire, freelance, or fully managed staffing.
Vérité Retail — U.S. market entry for international and emerging brands: compliance, pricing, buyer access, launch and sell-through.
Vérité Travel — a dedicated, accredited travel desk for the teams and people behind the brand.